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No More Nose Picking
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Creating Mindshare in a Crowded Market
The education market was saturated with Interactive Flat Panel Displays, making it increasingly difficult to stand out. Our objective was to generate awareness and secure demonstrations with Secondary Schools and Further & Higher Education institutions. Rather than talking about specifications, we created a memorable campaign that cut through the noise, built brand recognition and generated qualified sales opportunities.
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Direct Mail That Couldn't Be Ignored
We built a highly targeted direct mail campaign using purchased education data, previous exhibition leads and social media research to identify key decision-makers. At its heart was a premium video brochure introducing CTOUCH and the campaign. Every teacher loves an apple—but as one wouldn't fit through a letterbox, we included a branded apple breakfast bar instead. It was a simple idea that dramatically increased engagement and response rates.
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An Integrated Campaign Across Every Channel
This wasn't just a single advert—it was a fully integrated marketing campaign. Print advertising, online media, Sprint Education email campaigns, dedicated landing pages, telemarketing and social media all worked together to drive awareness and bookings. The campaign culminated in a flagship education event in London, creating multiple touchpoints that nurtured prospects from first impression through to demonstration.
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BETT 2022 – Love Your CTOUCH
The campaign evolved into our Love Your CTOUCH creative platform, culminating in a standout exhibition presence at BETT 2022. Rather than building a flashy technology stand, I wanted something warm, honest and approachable—taking inspiration from my own garage workshop with natural materials and greenery. The result attracted attention from more than 33,000 visitors over four days and became one of the show's most talked-about stands. Across the wider campaign, our messaging reached over 30,000 education contacts, with around 1,100 highly targeted prospects and approximately 300 key influencers and decision-makers forming the core audience.