E-Comm & Investor Site

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E-commerce Platform & Brand Refresh

I led the redesign and deployment of a new OrderWise-powered e-commerce website that modernised Northamber's digital presence and aligned it with the wider corporate brand. Alongside improving the customer experience, the platform created new revenue opportunities through vendor advertising and promotional placements, transforming the website into both a sales and marketing asset.

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Vendor Visibility & SEO Strategy

With over 150 technology vendors, discoverability was critical. I developed a clear brand structure supported by a comprehensive SEO strategy that significantly improved search performance. The website regularly ranked above many vendor websites for product and brand searches, increasing organic traffic while strengthening Northamber's position as the first destination for channel partners.

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Product Catalogue Transformation

Managing more than 10,000 SKUs required close collaboration across the business. I led a company-wide programme involving 25 Product Managers to standardise product information, imagery and data feeds. Combined with targeted vendor advertising, this created richer product pages, improved searchability and delivered a more engaging online purchasing experience.

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Multi-Business Digital Architecture

The website was designed to support six distinct business units while maintaining a consistent user experience and brand identity. I developed an information architecture that balanced specialist product areas with intuitive navigation, making it easier for customers to explore multiple technology categories without compromising performance or usability.
Today 60% of orders are taken online > 70% of overall revenue.

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Northamber PLC Investor Website

Alongside the commercial website, I delivered a dedicated corporate website for Northamber PLC, providing a professional platform for investors, shareholders and internal stakeholders. The site improved access to financial information, governance documentation and corporate communications while reinforcing confidence in the business through a modern, accessible digital presence.

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Brand Evolution & Corporate Identity

As part of a wider business transformation, I helped redefine Northamber's corporate identity through a refreshed brand, updated visual language and a renewed company mission. The work created greater consistency across all customer touchpoints, strengthened internal engagement and established a clearer proposition centred around expertise, service and long-term technology partnerships.