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BETT Show 2022
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Designing for Experience
The stand was designed around how people interact, not just how it looked. I created an open, welcoming environment that encouraged visitors to stop, explore and engage with the team. Every product had space to be demonstrated properly, while comfortable meeting areas allowed meaningful conversations with customers and partners throughout the show.
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Bringing the Brand to Life
Rather than another generic technology stand, I wanted visitors to experience the CTOUCH brand. The Love Your CTOUCH campaign came to life through natural materials, playful graphics and a warm, approachable atmosphere that reflected education rather than corporate technology. Inspired by the OSB timber I'd recently used in my own garage, the stand incorporated sustainable, reusable materials that delivered an authentic look while supporting our environmental ambitions.
Positioning the Brand
Every design decision supported a wider commercial objective: positioning CTOUCH as an innovative, trusted education technology partner. The stand showcased the full product portfolio, reinforced our sustainability credentials and provided the ideal environment for demonstrations, customer meetings and partner engagement. It became one of the busiest stands at BETT, helping strengthen brand awareness, generate new opportunities and reinforce CTOUCH's position within the education market.